Branding identity concept for Harkins Builders.
Upon their 50th anniversary, Harkins Builders wanted a brand redesign that looked to the future while honoring their legacy. The refreshed brand system retains the Harkins signature red yet reimagines the logo mark. The original nine triangles have been rearranged into a forward arrow, creating a dynamic system. Photography is warm and people-forward, complemented by an approachable tone of voice.