Branding identity concept for Harkins Builders.
Upon their 50th anniversary, Harkins Builders wanted a brand redesign that looked to the future while honoring their legacy. The refreshed brand system retains the Harkins signature red yet reimagines the logo mark. The original nine triangles have been rearranged into a forward arrow, creating a dynamic system. Photography is warm and people-forward, complimented by an approachable tone of voice.
Note: Another conceptual direction was chosen for the refreshed branding system and can be viewed at designbandb.com.