Branding identity system for Tessco, a technology supplier and distributor based in the Mid-Atlantic. Note: The direction was refined to become the usable system, which can be viewed at

Working closely with a fellow designer, we crafted a brand system that focuses on the people who make up Tessco as much as the technology solutions themselves—we aptly named the direction “Hi Tech.” Leveraging a square to represent both pixels and a basic grid, the identity system is bold, clean and humanistic, representative of the spirit of Tessco and the services it provides to its clients. 

© Mary Delaware, 2021