Branding identity system for Tessco Technologies.  Note: The direction was refined to become the usable system, which can be viewed at

Working closely with a fellow designer, we crafted a brand system that focuses on the people who make up the company as much as the technology itself. We aptly named the direction “Hi Tech.” Leveraging the square to represent both pixels and a basic grid, the identity system is bold, clean and humanistic, representative of the spirit of Tessco and the services it provides to its clients.  

© Mary K Delaware, 2019