How do you make a tech company stand out and convey warmth without losing any credibility? That was the challenge presented for the Tessco rebrand. Working closely with a fellow designer, we crafted a brand system that focuses on the people who make up the company as much as the technology solutions themselves. We aptly named the direction “Hi Tech.” Leveraging a square to represent both pixels and a basic grid, the identity system is bold, clean and humanistic, representative of the spirit of Tessco and the services it provides to its clients.

Designed while employed at Design B&B; the direction was refined to become the usable system which can be viewed at designbandb.com.

© Mary Delaware, 2022