Branding identity and materials for Tiger Moth Jewelry and Goods.

Tiger Moth is a Chicago-based company that crafts fun and playful ceramic and metal jewelry. Launched in early 2019, the objective was to create a bold and contemporary brand without being loud or obtrusive. The result is an impactful all-caps wordmark that can be used with or without a tiger moth icon. The color palette is grounded in a pinky-beige—reminiscent of clay itself—with black and white typography. Packaging is hand stamped and made of recycled paper.




© Mary K Delaware, 2019