Branding identity for a hotel rooftop bar and restaurant.
Alto is a rooftop bar, located on the top floor of the newly opened boutique hotel The MC. Inspired by both elevation and activity, the space is designed with art deco in mind. The New York City skyline is in the distance in one view, while ample green groves make up the other. The space also regularly features live music as well as a rotating drink specials. The logo mark plays with height and movement, while the color pallete hints at modern times.